- July 24, 2018
- in blog
- by Celeste Miranda
- 315
- 0
“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the desk drawer, replacing Read more