- March 11, 2019
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How to Build a Culture Within Your Cannabis, Hemp or CBD Business- February 20, 2019
2019 Marketing- December 17, 2018
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- 2019 Marketing
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- MAR
11
Going Big and Being Loyal: A Look at Cannabis and CBD Events
- March 11, 2019
- in blog
- by Celeste Miranda
- 108
- 0
The cannabis industry has always been interesting, but now, the CBD niche is shaping up to be even more intriguing. It wasn’t that long ago that MJ Biz was the only expo to attend. Now, there are so many you can literally find something almost every weekend. CBD expo’s seem to be popping up all Read more
- FEB
20
How to Build a Culture Within Your Cannabis, Hemp or CBD Business
- February 20, 2019
- in blog
- by Celeste Miranda
- 110
- 0
Culture eats strategy for breakfast. It doesn’t matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders focus on the culture their leadership helps create as much as they focus on business Read more
- DEC
17
2019 Marketing
- December 17, 2018
- in blog
- by Celeste Miranda
- 143
- 0
Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract Read more
- NOV
24
How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry
- November 24, 2018
- in blog
- by Celeste Miranda
- 97
- 0
When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face?… Read more