Cannabis marketing pioneer Celeste Miranda joins medical cannabis technology company as interim CMO as it prepares for major marketing push
SAN JUAN, Puerto Rico and LOS ANGELES – December 14, 2017 /Canna Newswire/ – iaso™ (www.iasocorp.com), a medical cannabis technology company, today announced that Celeste Miranda has joined its leadership team as interim Chief Marketing Officer. Miranda, known throughout the cannabis market as the founder and CEO of the first and biggest cannabis-focused marketing agency – The Cannabis Marketing Lab – brings branding and product launch expertise tailor made for iaso as it prepares to kick off sales and marketing efforts.
“Celeste is not just a cannabis marketer, she has devoted much of her current career to the science and technology behind medical cannabis applications, making her a perfect match for our company,” said César Cordero-Krüger, iaso founder and CEO. “As iaso is entering a new, critical phase in our growth, we are lucky to have found not only a highly qualified marketing executive, but one who knows the market extremely well, and who has embraced our vision.”
Miranda will oversee the company’s marketing and public relations efforts, which become critical as the company establishes and grows the iaso brand, and prepares for a $5 million investment round. The financing will allow the company to enhance research and development, expand its management team, and establish a significant new sales and marketing organization.
Miranda will continue to run The Cannabis Marketing Lab, the agency she founded nearly ten years ago. She is also the CEO of MACE Media, which publishes the cannabis extraction technology publication, Terpenes and Testing Magazine, and produces the Terpenes and Testing World Conference.
Founded in 2015, iaso uses plant-based science and products to promote wellness. With a corporate mandate to develop superior and unique technologies, the company is creating efficiencies in the cultivation and production of medical cannabis products. Headquartered in San Juan, Puerto Rico with offices in Los Angeles, CA, the company also operates multiple licensed medical cannabis cultivation, manufacturing and dispensary locations in Puerto Rico that serve over 250,000 patients. For more information visit www.iasocorp.com.
The Cannabis Marketing Lab